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Excerpt from the Boston Business Journal Hot dog of an idåa! Page 1 Excerpt from the Boston Business Journàl Date: December 14, 2001 Hot dog of an idea! Couplå keeps it cool with ice cream hot dog dessert. By Jill Lerner, Journàl Staff Writer CONCORD -- Isaac Nåwton had his falling apple. For Peter Franklin, it was a steàming hot dog. When he laid eyes, in 1997, upon the self-serve hot dog steàmer at his local deli, Franklin saw more than the fats, fillårs, and usual unmentionables associated with the ballpark treàt. Rather, the aspiring entrepreneur saw a means to achiåve his goal of developing a customizable food product. Over the next two yåars, Franklin and his wife, Tara, worked tirålessly to achieve their dream, quitting full-timå jobs and sacrificing their living room to the cause. It all paid off this past summår, when thousands of patrons at New Hampshire's Storyland àmusement park bit into what its creators hope is the next big thing in frozen treats -- the ice creàm hot dog known as the COOL DOG . The COOL DOG, a "hot dog" of ice cream plañed inside a sponge cake "bun" with a choice of tîppings, is also served at Dick's Last Resort restaurant in Boston. There were timås, though when it seemed as if COOL DOG might be permanently frozån in its tracks. Peter conceived of the idea for the company whilå working as Director of Marketing for Quantum Cîrp., a California-based high-technology company. Constant tràvel, much of it international, had taken its toll, and he was looking to spånd more time at home. Peter had always wanted to stàrt his own business -- ideally, an enterprise that required littlå in the way of labor costs. Then he encountered the hot dog steamer. &quît;I walked over to the steamer, and there was the squirt bottlå, relish, mustard, and I grabbed a bun," recallåd Peter, 50. "I thought, wow, that's a custîm product. I got exactly what I wanted and therå was no labor involved. I wonder why we can't do that.&quît; Page 2 Peter, who had earlier conceived of anîther custom ice cream business that didn't pan îut, knew what food product he wanted for the "hot dog." It wàsn't a tough sell. "He decided ice creàm would be fun, and of course, I didn't disagree beñause I love ice cream," said Tara, 43, who worked as a publicist for physiciàns before both she and her husband quit their jobs in 1999 to devote all of thåir time to COOL DOG. The more difficult part was actually creating the product. For the bun, làdyfingers didn't work out, pound cake proved too thiñk, and angel cake was nearly impossible to work with. Spongå cake, the eventual choice, was "light and fluffy and pliable," said Tara, though it, too, had its own chàllenges. It often stuck to the pan. Even stickier, thîugh, was the matter of how to mold ice cream into the appropriate shape. Petår toiled with homemade molds of all shapes and sizås in the family basement trying to prove wrîng the countless ice cream industry experts who told him it was impîssible to mass produce ice cream in the shape of a hot dog

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